Test the Italian creator market before you scale it.
Creator Performance Lab helps SaaS and AI companies test the Italian market through carefully selected creators, problem-first content and measurable performance.
Reach is not enough. Relevance converts.
We do not begin with a creator database and ask who is available. We begin with the problem your product solves, identify the audience that already cares about it, then select creators who can explain the solution credibly.
Product before promotion.
We review the product, use case, positioning and partnership model before putting it in front of a creator.
Fit before reach.
Audience intent, content context and creator credibility matter more than raw follower numbers.
Every pilot creates data.
We use campaign signals to improve future creator selection, messaging and commercial decisions.
Small tests designed to answer a commercial question.
A CPL pilot is not a large influencer campaign. It is a focused market test: one product, one clear problem, a carefully selected creator and an agreed performance signal.
Starting narrow, learning fast.
Where we are focusing
Software that is demonstrable, useful in everyday work and commercially trackable.
A good first pilot
One project, two sides of the market.
Test Italy with a curated creator pilot.
Tell us what your product solves, how partnerships can be tracked and what market outcome you want to test.
Join the CPL creator research pool.
Share your channels, niche and the software topics your audience actually cares about. We contact creators only when there is a relevant fit.
Practical thinking for SaaS × creator partnerships.
We document what makes creator partnerships useful, measurable and repeatable.
How to launch a SaaS in Italy through the right creators.
A practical framework for selecting creators, structuring a pilot and measuring real outcomes.
A real project, built from real business experience.
Omar Bevilacqua
Founder & Project Lead — Creator Performance Lab
Technology and business professional with long-standing experience in enterprise reporting, data analysis, ERP environments and cross-functional projects, with a focus on turning complex operational information into clear, usable insights for decision-makers.
Why Creator Performance Lab
CPL starts from a simple observation: good products often struggle to reach the right audience, while creators need products that are genuinely useful to their communities. We combine structured analysis, curated matching and measurable performance.
Have a product, creator profile or partnership idea?
Use the dedicated form so we can understand the fit before starting a conversation. For international enquiries, email is currently preferred.